Those were the days! Jeffreys Bay: Where holiday dreams (still) come true - since 1894.

People first started visiting Jeffreys Bay back in 1894 when the first trading store opened it’s doors. In 1968 our town was granted municipal status. It has seen massive growth since. Our beautiful beaches, combined with the best right hand surf break in the world, gave us a recipe for success.



Fast forward and we still have the best wave, world class restaurants (many with majestic sea views), accommodation to suit all styles and budgets and many fun new activities including hiking, skydiving, nature trails, water parks, horse riding, water sports, fishing and so much more. There is plenty to do in and around our seaside town.


All of these things make Jeffreys Bay an attractive family destination all year round, even when we find ourselves unable to visit the beach.

We are currently also home to Bruce Gold, surely the oldest surviving surf loving hippy around. True to his nature he is always friendly and glad to have a chat with our visitors.


Our sea and our beach is here waiting for you. Come and Visit Jbay today, we can’t wait to welcome you!







48 Hours in J-Bay

Living in a holiday destination is dangerous. It's both a blessing and a curse; to 'know' the place so off the cuff that you think you know all of it. I've lived in Jeffreys Bay on the glorious Sunshine Coast in the Eastern Cape for a year. And we’ve been holidaying there my entire childhood. Almost every December.

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Oh Jeffreys Bay, you spoil us!

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main beach

Captivated by JBay Lifeguard

As dejected as it may seem, the word drowning resonates with me, especially during this time of the year. Drowning is defined as respiratory impairment that typically occurs silently, with only a few people able to wave their hands or call for help. Statistics show one person drowns every two to three days during summer. Surprisingly, the number one killer in the sea is the current. This is a short personal narrative of my experience during December 2018 with the hope that it might save someone’s life. The NSRI terms a rip current as a strong, narrow, fast-flowing current directed toward the sea that travels up to one to two meters per second. Rip currents usually develop close to the shoreline in very shallow water around a meter deep – just where beach bathers are usually found. My dad always educates me on when and where to swim. From an early age, I remember spending countless hours on the beach and in the sea every holiday. By the same token, I see myself as a decent swimmer who is able to swim myself to safety when necessary. Last year, my two girls and I were swimming at Dolphins Beach. As a rule, we never swim deep and stay between the red flags at all times. When we entered the water, there was no upshot current or at least I could not see any in the water. After an hour of swimming, suddenly I could not stand. My kids and I found ourselves in a dark spotted rip current. As former Northern Transvaal swimmer, lifesaver and Learn to Swim Instructor I tried to use the force of the waves to help us get back to shore. Unannounced, a giant wave plunged over us and split us apart. “Stay Calm, please stay calm”, I yelled! I was surprised to find my two daughters listening attentively. My oldest floated on the water imitated by her younger eight year old sister. Reminiscent of my days as a lifesaver, I decided to swim parallel to the beach and dragged both my daughters along. My eye caught the lifeguard patrolling the beach on his paddle s

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